There are a few things start-ups should do before blowing bucks on risky marketing tactics. To get the most bang for your buck, do your homework. Get really specific with your company and start researching about similar companies that have either been successful or have flopped miserably. It is important to look into these two extremes: you’ll find what worked best and what was a waste of time.
Once you’re done digging, filter out the marketing strategies that have worked the best and what you think would work well with your own company. This should give you an idea of what the best route to take is. Now, there are loads of different ways to market your business, and I encourage you to look into each and every one. Think up ways to use all of them for your business. Maybe some won’t make much sense for you to use, but it’s a good idea to give them a go anyways. Some marketing strategies could be viral marketing, online advertising, search engine marketing, business development, etc.
Now that you have a few promising marketing strategies, it’s time to take the best ones and start testing them. Don’t do anything too risky at this point; this is just a taster to see what strategy people respond to best. Make small investments, and study how each one did. Once you have this data, you can make a fully informed decision on which strategy works best.
This is where you have to focus on the winner. Make bigger and bigger investments on the ones that worked, and watch closely. You’ll see how doing your homework played such a large part in rounding up the audience you’re after.
Written by Jonathan Mansilla
If you’d like to take your team to the next level, Request a Demo Now