Execute Your Marketing Plan in a Risk-free Way

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There are a few things start-ups should do before blowing bucks on risky marketing tactics. To get the most bang for your buck, do your homework. Get really specific with your company and start researching about similar companies that have either been successful or have flopped miserably. It is important to look into these two extremes: you’ll find what worked best and what was a waste of time.

Once you’re done digging, filter out the marketing strategies that have worked the best and what you think would work well with your own company. This should give you an idea of what the best route to take is. Now, there are loads of different ways to market your business, and I encourage you to look into each and every one. Think up ways to use all of them for your business. Maybe some won’t make much sense for you to use, but it’s a good idea to give them a go anyways. Some marketing strategies could be viral marketing, online advertising, search engine marketing, business development, etc.

Now that you have a few promising marketing strategies, it’s time to take the best ones and start testing them. Don’t do anything too risky at this point; this is just a taster to see what strategy people respond to best. Make small investments, and study how each one did. Once you have this data, you can make a fully informed decision on which strategy works best.

This is where you have to focus on the winner. Make bigger and bigger investments on the ones that worked, and watch closely. You’ll see how doing your homework played such a large part in rounding up the audience you’re after.

Written by Jonathan Mansilla  

www.HubLinked.com

If you’d like to take your team to the next level, Request a Demo Now

Stop Preparing and Just Be “There”

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Excessive planning blocks our ability to see what’s ahead because we lose track of what’s happening in the present.

Psych experiments show that when we are about to get called on, we lose track of people who are speaking just before us (because we’re preparing) or just after us (because we’re self-evaluating). Our time would be better spent listening.

“Don’t prepare” is not about a lack of planning, it’s about letting go of our egos and our desire to look competent or to show off.

Exercise: spend a day without any plans. Do things based on what you want or need to do in the present instead of planning ahead.

Exercise: do an activity with the intention of being immersed in whatever you are doing. If you find your mind drifting toward planning, consciously try to bring it back to the present.

Written by Jonathan Mansilla  

www.HubLinked.com

If you’d like to take your team to the next level, Request a Demo Now

Make Yourself Visible!

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It’s no secret that the Internet has taken the world by storm. In fact, a few short years ago, the United States declared that Internet access is considered a basic human right. Why do you think that is?
Anyone who doesn’t have access to the Internet suffers a great deal, being miles and miles behind those that do. The Internet offers the worlds information at the touch of a button, and when everyone has access to that button, those that don’t are taking a huge set back. If you have access to the Internet, then it is time for you to take advantage of it.
It is so important to create your own online presence. If you’re not making yourself visible via the Internet, then there is very little chance of becoming visible anywhere else. This is why people with passion have to take action, and create a brand for themselves if they ever intend to start making money off of what they love. The Internet makes it possible for you to do exactly that: take whatever it is that you’re obsessed about, and launch your own online business to gather an audience of people with similar interests.
Alright, maybe you’re not all that business savvy, but if you partner up with the right person, then you’ve got endless opportunity waiting for you in the online world. It’s all about communication.
You have to have a thousand things about your obsession that you want to talk about, and if you can’t think of many things, then it’s not the right obsession. You have to effectively communicate with your audience to keep them hooked. Find something that you would want to learn more about, something that you want to live and breathe everyday. When you find something, start learning as much as you possibly can about it!
However, to really be successful at this, you need to have high quality content and/or high quality products. No matter what you do, it has to be the best. If you were the only one passionate about, let’s say, graphic design, then it would be very troublesome. Sure, you wouldn’t have any competitors, but you wouldn’t have a niche to deliver to, no one who’s interested in what you’re talking about. There are tons of people who post about graphic design, but not all of them are good. No one wants to read boring blogs, or listen to dull podcasts. If you want to rise to the top, you have to talk about something that lets your true self shine through and through, and only then will people be genuinely interested in what your doing.

Written by Jonathan Mansilla  

www.HubLinked.com

If you’d like to take your team to the next level, Request a Demo Now